Process Number

Process Description

1 Keyword Research: Identify relevant keywords that reflect your business and target audience’s search intent.
2 Campaign Creation: Set up campaigns based on goals, like brand awareness or conversions. Select campaign type, budget, and ad network (Search, Display, Video, etc.).
3 Ad Group Structuring: Organize ad groups around specific themes, grouping related keywords for targeted ads and better relevancy.
4 Ad Copy Crafting: Write compelling and concise ad copy that highlights unique selling points, using relevant keywords for each ad group.
5 Ad Extensions: Utilize extensions like sitelinks, callouts, and reviews to enhance ad visibility and provide additional information to users.
6 Landing Page Creation: Develop landing pages optimized for conversions and aligned with ad messages, ensuring a seamless user experience.
7 Bidding Strategy Selection: Choose bidding strategy based on campaign goals (e.g., CPC, CPA, ROAS) and adjust bids to maximize ROI and visibility.
8 Ad Testing: Continuously A/B test ad variations to determine what resonates best with your audience and drives higher click-through rates.
9 Negative Keyword Management: Regularly update negative keyword lists to avoid irrelevant clicks and ensure your ads are shown to the right audience.
10 Performance Monitoring and Optimization: Analyze key metrics, adjust bids, refine keywords, and optimize landing pages for improved campaign results.