Process Number
|
Process Description
|
| 1 |
Keyword Research: Identify relevant keywords that reflect your business and target audience’s search intent. |
| 2 |
Campaign Creation: Set up campaigns based on goals, like brand awareness or conversions. Select campaign type, budget, and ad network (Search, Display, Video, etc.). |
| 3 |
Ad Group Structuring: Organize ad groups around specific themes, grouping related keywords for targeted ads and better relevancy. |
| 4 |
Ad Copy Crafting: Write compelling and concise ad copy that highlights unique selling points, using relevant keywords for each ad group. |
| 5 |
Ad Extensions: Utilize extensions like sitelinks, callouts, and reviews to enhance ad visibility and provide additional information to users. |
| 6 |
Landing Page Creation: Develop landing pages optimized for conversions and aligned with ad messages, ensuring a seamless user experience. |
| 7 |
Bidding Strategy Selection: Choose bidding strategy based on campaign goals (e.g., CPC, CPA, ROAS) and adjust bids to maximize ROI and visibility. |
| 8 |
Ad Testing: Continuously A/B test ad variations to determine what resonates best with your audience and drives higher click-through rates. |
| 9 |
Negative Keyword Management: Regularly update negative keyword lists to avoid irrelevant clicks and ensure your ads are shown to the right audience. |
| 10 |
Performance Monitoring and Optimization: Analyze key metrics, adjust bids, refine keywords, and optimize landing pages for improved campaign results. |
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