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Google Ads Management Overview

by Metricso | May 14, 2023 | Digital Marketing, Must Read, Trending | 0 comments

GOOGLE ADS MANAGEMENT

Google Ads Management | Google Ad Services

Google Ads is a tool that lets people on the internet put up ads. It was made by Google and is used on the internet. People used to call it “Google AdWords” in the past. The name, however, has been changed now. It lets companies create and show ads not only on the pages that show the results of a Google search, but also on other websites and mobile apps that are part of the advertising network that Google manages. Both desktop and mobile systems are part of this network. Pay-per-click (PPC), which stands for pay-per-impression, is how Google Ads work. This means that advertisers only get paid when someone clicks on one of their ads. Because of this, Google can help marketers reach a more specific crowd for their different projects.
A lone wanderer looking at Mount Bromo volcano in Indonesia.Leaving your comfort zone might lead you to such beautiful sceneries like this one.
Ads management
Ads management is the process of creating advertising campaigns on different platforms, such as Google Ads, and then keeping an eye on and tweaking those ads to make them as effective as possible. This includes researching and choosing keywords, coming up with ad text and creatives, figuring out bids and budgets, and figuring out how well the campaign worked so that decisions can be made based on the information gathered.

Google also offers other kinds of ads, like Google AdSense

Google AdSense

Google Ads management
Google Ads management is a service that is offered by a large number of digital marketing firms as well as by solo experts. Some of the things that may be part of these services are the creation of campaigns, the improvement of those campaigns, and the constant tracking and analysis of those campaigns.
  • Google Ads Management
  • Remarketing
Three Monks walking on ancient temple.Google AdSense Makes revenue for the website owner
AdSense
Google also offers other kinds of ads, like Google AdSense. This plan lets website owners make money from their sites by showing ads and getting paid based on how many clicks or views the ads get. Google gives its customers a lot of different ways to advertise in addition to Google AdSense. Google may also act as an advertising partner for display and video ads, in addition to offering advertising chances on sites like YouTube and Google Maps. Because of this, Google can act as an advertising partner for both show ads and video ads.
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